Music video ĭirected by Yoann Lemoine, the song's music video was released and uploaded on YouTube on. The mother is told, 'The child is fine, but you're not going to make it.' The mother has five minutes to tell the child, 'Go forth and conquer.'" The entire song was cut in three hours according to Bhasker, who called it "an instant classic-sounding record from conception to completion". Styles explained to Rolling Stone that "The song is written from a point of view as if a mother was giving birth to a child and there's a complication. The idea of the song was conceived by Styles while playing chords on the piano in Jamaica. "Sign of the Times" is composed in the key of F major and set in a 4/4 time signature at a moderately slow tempo of 60 beats per minute. The track was recorded at Village Studios in Los Angeles and Geejam Hotel Recording Studio in Port Antonio, Jamaica, and was mixed by Spike Stent. A 25 voice choir provided harmonies throughout the song. Rowland played guitar and drums, Nasci the bass, and Bhasker the piano, keyboard and lap steel parts. ![]() Also credited were Mitch Rowland, Ryan Nasci, and Styles (who received the top credit). The track was co-written by Jeff Bhasker, Alex Salibian and Tyler Johnson. The "apocalyptic" power ballad shows influences from '70s British rock. According to Billboard, it "folds in psychedelic soul, indie rock and spacey pop". The song is a pop rock, soft rock, piano ballad, with glam rock influences. On 7 April, the song premiered during Nick Grimshaw's breakfast show on BBC Radio 1. On 31 March, the singer revealed through social media that his single is titled "Sign of the Times". On 25 March, Styles teased the new single with a television ad during The Voice UK. The same month, US radio host Elvis Duran accidentally revealed during his show that Styles' debut single would be released on 7 April 2017. The same report also hinted that the lead single would be released in late April or early May and sounded "like it would be a smash in any decade". A month later, it was reported that the album sounded like David Bowie and Queen, and was later revealed to have been executively produced by Grammy award-winning producer Jeff Bhasker ( Kanye West, Fun, Mark Ronson). ![]() In February 2017, the CEO of Columbia Records, Rob Stringer, revealed that the album was close to being finished and called it "authentic". In September 2016, Styles appeared on the cover of Another Man, which led to media speculation about a new album on the horizon. ![]() Shortly after, Styles signed with American agent Jeffrey Azoff and inked a record contract with Columbia Records. By the end of 2015, four new songs written and performed by Styles were registered on the ASCAP online database, which was believed to be for his potential debut solo album at the time. Rumours about Styles embarking on a solo career sparked in 2015, when it was reported that Sony Music wanted Styles to release a solo album during One Direction's hiatus. In 2021, Rolling Stone placed it at number 428 on its list of The 500 Greatest Songs of All Time. In 2018, the single won a BMI Pop Award, and the video won a Brit Award for British Artist Video of the Year. "Sign of the Times" reached number one on the UK charts and number four in the United States. Its accompanying music video was released on. Musically, it was described by critics as a pop rock and soft rock ballad. Released on 7 April 2017 by Columbia Records, it was first written by Jeff Bhasker, Mitch Rowland, Ryan Nasci, Alex Salibian, while Harry gets writing creditsįor was produced by Bhasker, Salibian, and Johnson. " Sign of the Times" is the debut solo single by British singer Harry Styles from his self-titled debut studio album.
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